Our Ethos

Premium Fabrics

From texture to drape, every fabric is selected to reflect timeless quality.

Each piece is crafted using carefully sourced, high-quality materials that are soft on the skin, durable in wear, and gentle in presence.

Designed With Intention

From the first sketch to the final stitch, every detail is intentional.

Our silhouettes are modest by design, flattering without compromise, and made to reflect the grace of the woman who wears them.

Ethically Produced

We honour the people behind every garment.

Each piece is produced in small, conscious batches under ethical conditions — supporting fair labour and mindful manufacturing.

The Prophet ﷺ said "Actions are but by intentions, and every person will have only what they intended.” — Sahih Bukhari & Muslim

Why Intention Matters

  • The Daily Essentials

    Everyday abayas for comfort, and graceful modesty — your go-to pieces for daily wear.

  • Person wearing a long burgundy dress and hijab holding a book against a beige background

    The Signature Edit

    Tailored with elegant detailing — made for gatherings, work, and meaningful moments.

  • The Luxe Collection

    Statement pieces crafted with intricate handwork — perfect for special occasions
Explore our Collections

The Niyyah Collection

With Intention

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